Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content Skip to content

Make digital your biggest sales channel.

Distrify puts your live stock, prices and part data on every platform your customers already buy from: price request (RFQ) tools, marketplaces, your own webshop, and AI assistants.

Schedule a Demo
Requests from your customers Live
321 parts requested viaLuminovo
486 parts requested byemail · BOM.xlsx
14 parts ordered viayour webshop
Matching against your catalog… 821 lines today

Trusted by leading component distributors.

Atlantik ElektronikSemitronIneltroTelconaSuccess storyCloppenburg TechnologiesWebshopKarl KruseWebshopMEV ElektronikAtlantik ElektronikSemitronIneltroTelconaSuccess storyCloppenburg TechnologiesWebshopKarl KruseWebshopMEV Elektronik

The digital sales platform
for electronics distributors.

Four modules, one platform: get your part data straight, sell on every channel, take the manual work out, and see what your customers ask for.

One product catalog for all your parts, prices and stock.

One part, one identity: manufacturer names with all their spellings, parameters per category, packages, alternatives and lead times. Every channel reads the same record.

Supplier files import automatically. AI maps the columns.

AI builds the import template instead of you mapping columns. When a supplier changes the layout, the template is rebuilt once. Problem rows are shown, never silently dropped.

Your ERP stays in sync. Nothing to migrate.

Distrify connects to your ERP through a pre-built connector, or reads the exports and price lists it already produces. Stock, prices and orders stay in sync, and the ERP stays the master.

All supplier price lists in one price list, in your currency.

Drag the file in. A layout Distrify knows imports in minutes. Purchase prices in dollars convert on European Central Bank rates that update themselves, so nobody keeps a rate sheet.

Customer story

Telcona connected its ERP to Luminovo through Distrify, in under a month.

“The speed of implementation was remarkable. In less than a month, we went from discussing API integration challenges to having a fully functional connection with our customers’ procurement platforms.”

Nada Milutinović Nada Milutinović Technical Team Lead, Telcona AG

Read the Telcona success story →

Connected in under a month. No change to the ERP.

Catch every stale price, answer every RFQ, and be found where buyers search.

Rules watch the catalog, the request queue and every channel, so the work that fills the day today stops needing a person.

The routine work your team does by hand today runs on rules instead, so the day goes to customers.

Price list automation Supplier files land overnight, currency and surcharge rules apply, and every channel has the new list by morning. RFQ automation Requests arrive in any format, are matched against your catalog and priced per customer. Only the exceptions reach a person. Marketplace publishing Your stock and prices on the platforms buyers already search, on the publishing rules you set per line.
Overnight rundone 02:18
supplier-a.csv 4,812 rows02:14
supplier-b.xlsx 1,204 rows02:16
FX · EUR/USD applied 1.084202:16
Surcharge rules applied 3 rules02:17
Published · webshop 48,21002:18
Published · API 48,21002:18
Published · marketplaces 31,04402:18
Next runtomorrow 02:00

Commercial and data guardrails built in.

Your ERP stays the system of record. GDPR from day one. No training on your data, and every distributor runs in its own secured account.

ERP stays yours

Distrify connects by API or straight from Excel and sits in front of your ERP as the digital sales layer. No migration, no second source of truth.

GDPR & German hosting

Operated by Automates UG in Germany, under GDPR, with customer and pricing data held in the EU.

Your own account, your own data

Every distributor runs in a separate account with its own catalog, prices and customers. No other distributor sees your data, and every order lands with you, on your brand, at your prices.

AI off by default

The AI features are opt-in and billed per request. Your catalog is never used to train a shared model.

Why now

Why distributors need to move now.

Buyers have moved online, the large distributors sell through every digital channel, and purchasing itself is becoming automated. Demand is back. The question is who receives the requests.

01 · Buyers

Two out of three B2B buyers do not want to talk to a sales rep.

67% of B2B buyers prefer to buy without a sales rep, up from 61% a year earlier. A buyer who does not call cannot be told your price. If it is not online, it does not exist for them.

61%2025
67%2026
Prefer to buy without a sales rep
Gartner, B2B buyer surveys, June 2025 and March 2026 (646 buyers)
02 · Competitors

The large distributors already sell on every digital channel.

Digi-Key, Mouser, Arrow, Avnet and RS run a webshop, publish an API, are listed on every marketplace and can be queried by AI assistants. A buyer compares them in seconds. A price list in an email is not in that comparison.

WebshopAPIMarketplacesAI assistants
The large distributors
Prices in Excel and email
You, with Distrify
Public webshops, developer APIs and marketplace listings of the named distributors, September 2026
03 · AI

Purchasing itself is becoming automated.

45% of B2B buyers used AI tools during a recent purchase. Luminovo launched ElectronicsGPT, a free AI agent for electronics procurement, in January 2026, and the Digi-Key and Mouser catalogs are already queried by AI agents. An AI agent only quotes what it can read.

Jun 202561% of buyers prefer rep-free
Jan 2026Luminovo launches ElectronicsGPT, free
Feb 2026Digi-Key and Mouser catalogs reachable by AI agents
Mar 202645% of buyers used AI in a purchase
Gartner, March 2026 · Luminovo press release, 15 January 2026 · public MCP servers for the Digi-Key and Mouser APIs
04 · Demand

Demand is back, and it arrives as requests.

German component distribution grew 10.1% in the first quarter of 2026, and incoming orders rose 63.7%. Those orders start as requests on the platforms buyers use. The distributor who is findable there receives them.

+10.1%Sales
+63.7%Incoming orders
Q1 2026 against Q1 2025, book-to-bill 1.44

Runs on the ERP you already have.

Your ERP holds the data. Distrify reads it, cleans it and keeps it in sync. Nothing migrates, nothing is replaced.

proALPHAAlphaplanabas ERPInforSageBusiness CentralDynamics NAVSAP Business OneproALPHAAlphaplanabas ERPInforSageBusiness CentralDynamics NAVSAP Business One

Connects you to your customers
in every tool they buy from.

Your EMS and OEM customers decide where they buy. When your prices and stock are live in the tool they use, the request comes to you. When they are not, it goes to the distributor who was connected first.

Electronics buying has gone digital. Time your distribution did too.

Thirty minutes on your own parts: send us a price list and we show it running live across every channel.

We reply within one working day. No newsletter, no drip campaign.