Solutions · Design-in

Win the design. Then keep the reorder.

Design-in work is expensive and slow, and the payoff arrives years later as a repeat order. Losing that order to a distributor who did none of the engineering is the single most costly thing that happens in this model.

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Design-in leak · detectedATSAMD21G18A

Agreed Project price · EMS Nord ,

Found Ordered via Distributor B 12,000 pcs check

Value Project margin at risk €38.4k check

The model

The work happens years before the revenue does.

A field application engineer spends months getting a part designed into a board. The reward is the production volume that follows, provided the customer buys it from you, and provided you notice if they do not.

In practice, the reorder often goes elsewhere. The EMS building the board sources on price, the project registration is a document nobody reads, and by the time the shortfall shows up in a quarterly report the volume has been running through a competitor for months.

What Distrify does about it

Make the design-in visible, then defend it.

Register the project against the parts

Project pricing, the customer, the EMS and the expected volume are held against the part record, not in a spreadsheet on a laptop.

Watch the channel for the part

Distrify sees where your parts are offered and ordered across the channels it connects. A project part moving outside the agreed route is a signal, not a surprise.

Flag the leak with the numbers attached

The alert names the part, the customer, the volume and the margin at risk, so the account conversation starts from evidence rather than suspicion.

Make the right route the easy one

Contract pricing that resolves automatically, availability visible in the tools the EMS uses, and same-day quoting, so buying from you is less work than buying around you.

Prevention

Most leaks are friction, not disloyalty

The EMS did not set out to route around you. They needed 12,000 pieces on a Tuesday and someone answered faster. Closing the response gap closes most of the leak before it needs enforcing.

Same-day answers on project-priced lines
Your stock visible inside their sourcing tool
Project pricing applied without a lookup

Project accounts · 90 daysmonitored

Projects

182

Parts covered

2,410

Leaks flagged

Recovered

€212k

A design-in you cannot see is a design-in you cannot defend.

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