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Make digital your biggest sales channel.

Your stock and prices, live wherever your customers buy.

Trusted by leading component distributors.

The digital sales platform
for electronics distributors.

One catalog from your ERP, on every channel your EMS and OEM customers buy from, and their requests answered in seconds.

01

API-ready

Your offers, with price, stock and lead time, live inside your EMS and OEM customers’ ERP, through your API.

How it works →
Distrify API passing live price and stock from your ERP into the systems of three EMS and OEM customers
02

RFQ connector

Your prices, stock and lead times in the RFQ tools your customers quote in. We build and run the connections.

How it works →
Your live price, stock and lead time inside the offer table of an RFQ tool
03

Marketplace connector

Your stock listed on the marketplaces buyers search. We set up and run every feed.

How it works →
Your stock listed on electronic component marketplaces, updated by one scheduled feed
04

B2B webshop

Your own shop with AI part search, smart filters and each customer’s prices, live in days.

How it works →
Your own B2B webshop with AI part search, parametric filters and each customer’s own price
05

AI assistants

Your catalog inside ChatGPT, Claude and Copilot over MCP: part data, stock and each customer’s own price.

How it works →
An AI assistant answering a part question from your live catalog through the Distrify MCP server
06

Quote automation

RFQs and Excel lists matched against your catalog and priced in seconds.

How it works →
A quote request read, matched to your catalog and priced on the customer’s conditions
Nada Milutinović
Customer story · Telcona AG

The speed of implementation was remarkable. In less than a month, we went from discussing API integration challenges to having a fully functional connection with our customers’ procurement platforms.

Nada MilutinovićTechnical Team Lead, Telcona AG
Read how Telcona went live on Luminovo in under a month →

Commercial and data guardrails built in.

Your ERP stays the system of record. GDPR from day one. No training on your data, and every distributor runs in its own secured account.

ERP stays yours

Connects by API or Excel and sits in front of your ERP. No migration, no second source of truth.

GDPR & German hosting

Operated by Automates UG in Germany under GDPR. Customer and pricing data are hosted in the EU.

Your own account

A separate account with its own catalog, prices and customers. No other distributor ever sees your data.

AI off by default

AI features are opt-in and billed per request. Your catalog is never used to train a shared model.

Why now

Why distributors need to move now.

Demand is up by a third. Your team is not. Buyers and their AI agents compare offers without calling anyone, and the distributor who answers first gets the order.

01 · Demand

The market is up by a third, and it arrives as requests.

European component distribution grew 30.2% to €15.0 billion from January to September 2026, and 42.7% in the third quarter alone. Every extra order starts as an RFQ, a BOM or a stock check. The distributor who answers first and complete gets it.

+30.2%Jan to Sep
+42.7%Q3 alone
European component distribution, 2026 against 2025
02 · People

Nobody can hire their way through it, not buyers and not you.

Procurement teams expected 10% more work in 2025 on 1% more budget, so buyers hand routine sourcing to agents. Distributors feel it too: in Germany 1.3 million people retire each year and only 800,000 start work.

+10%Workload
+1%Budget
Procurement teams, expected change in 2025
03 · Buyers

Two out of three B2B buyers do not want to talk to a sales rep.

67% of B2B buyers prefer to buy without a sales rep, up from 61% a year earlier. They check stock and prices themselves. A buyer who does not call cannot be told your price: if it is not online, it does not exist.

61%2025
67%2026
Prefer to buy without a sales rep
04 · Competitors and AI

The comparison already happens, with or without you.

Digi-Key, Mouser, Arrow and RS sell through webshops, APIs, marketplaces and AI assistants, and agents like ElectronicsGPT query them directly. 45% of B2B buyers used AI in a recent purchase. An emailed price list is not in that comparison.

WebshopAPIMarketplacesAI assistants
The large distributors
Prices in Excel and email
You, with Distrify

Runs on the ERP you already have.

Your ERP holds the data. Distrify reads it, cleans it and keeps it in sync. Nothing migrates, nothing is replaced.

proALPHAAlphaplanabas ERPInforSageBusiness CentralDynamics NAVSAP Business OneproALPHAAlphaplanabas ERPInforSageBusiness CentralDynamics NAVSAP Business One

Connects you to your customers
in every tool they buy from.

Your EMS and OEM customers decide where they buy. When your prices and stock are live in the tool they use, the request comes to you. When they are not, it goes to the distributor who was connected first.

Questions

What this changes for you.

Something else, and a webshop is one of the things it can publish. The catalog underneath is the product: one set of parts, prices and stock that a marketplace, a quoting tool, your own shop and a customer's AI assistant all read the same way.

No. Your business system stays the master and keeps running exactly as it does. Distrify reads from it and publishes outwards, so there is no migration, no second system for your team to learn, and no week where nobody can quote.

Because the ones who do not phone are the ones you never hear from. A buyer comparing suppliers at eleven at night does not call, and a quoting tool asking for a price does not wait. Publishing is how you appear in decisions you are not invited to.

A conversation, then your data in whatever shape it is already in. Most distributors begin with an export rather than a live connection, on one channel rather than all of them, and widen it once the first one is earning its place.

Book a demo

Electronics buying has gone digital. Time your distribution did too.

Book a 30-minute demo

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